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About Us

Our founder wanted to create a towel with equal parts plush quality, safety, and sustainability.

We are people just like you — buyers who expect products to be great quality, chemical-free, responsibly sourced, and ethically produced. When you shop plush towel, you are guaranteed authentic, premium products made from responsibly sourced materials at the hands of people treated fairly and with respect.

Our products are certified fair labor and fair trade under Amfori and Sedex. As an OEKO-Tex certified company, our products are free from harmful chemicals and safe for all to use. We also partner with the Better Cotton Initiative as a commitment to sustainable cotton farming.

It shouldn’t cost an arm and a leg for an exceptional product — plush towel provides you with 100% Turkish cotton luxury towels at a friendly price. By offering our products solely through our online shop, we eliminate costs like distribution and department store restocking fees. These savings are then shared with you.

Shop in confidence knowing that plush towel was created by a father and long-time consumer looking to create luxurious towels for people of all ages.